Yiu Fung Pickled Fruits for Pregnant is a new premium box packaging for pregnant with blessings and medical values highlighted. The idea is that the outer box indicates mother and the inner translucent packaging indicates baby. The color scheme and form are set according to the characteristics of the pickled fruits itself. As suggested by “Compendium of Materia Medica”, ( 本草綱目 ) dried plums, ginger, licorice menthol and tangerine peel can make one salivate so as to prevent morning sickness of the mother-to-be. The latest packaging design also aims to enhance user experience and aesthetics. Therefore, hot foil stamping technique is applied to present the preciousness and greatness of the pregnant. With golden foil stamping on the outer straw mat surface, the value of the premium box is
also presented.