One said, “I’m not perfect so I accept others’ imperfection”. We are all learning to be perfect in an imperfect way through vicissitudes in life.

“IMPERFECTION” is a brand founded to investigate the relationship between nature, imperfection and oneself. It combines the words “I’m”, “imperfection” and “perfection”. Like the font, ww Meanwhile, nature is so meticulous that it takes you a sincere heart and a pair of cultivated eyes to see the beauty of it. Therefore, “IMPERFECTION” is developed by the idea of “Kintsugi”, a traditional Japanese golden repairing method of broken pottery. The logo also conveys a message that human and nature has a close relationship. It aims to lead you to admire yourself deeply through the endless beauty of our nature by a symbol of Ginkgo leaf, which has a meaning of longevity.

May “IMPERFECTION” console those who are broken by life.

IMPerfection